This project was an independent deliverable for a local business service startup. The business had a logo created previous to this project and they liked their current logo. I created a full brand book for the company thinking of company expansion or a professional website being created. Each project would follow one brand book to ensure those guidelines were met throughout each application.
My Involvement: Talking with the client about what the company means to him, what he thinks the company stands for and the overall motto of the company. From there I created full sample mocks to embed into the brand book so that any creator of a piece could have an organized set of guidelines to follow when keeping on point with brand messaging, tagline and photo usage.