The Yeti Locator is a concept study. This concept is an application that would be accessible on any smart device. The application allows the user to be geo-tagged to their most current location and once the user is signed into their app and has begun using the tools within their customized profile the app enables the client to push events and retail deals to the users phone.
The overall “YETI” idea would be the main driver on social media hoping to create an almost sub culture into the public which could expand into retail clothing itself and become something that the user is always on the lookout for where ever they may be.